You will be graded on the following (rubric forthcoming):
Connection to Content
A good PSA is relevant to its target audience. Know your audience’s demographics. Use music, words and images that the target audience can relate to. You are creating your video for other sixth grade students to see.
A good PSA is informative. Develop one thought, one objective and stick to it. Try not to send too many messages or cram too much copy into the piece. It will only confuse the viewer.
A good PSA is memorable. Every year we see some of the most creative ads during the Superbowl. However, many of us are unable to recall what product the ads were trying to promote.
A good PSA entices viewers to take action. Tell your audience what they can do to get involved. Or tell them what specifically to do, or NOT to do.
*Special thanks to Art Searle for sharing his video production class information for the purpose of this project: https://sites.google.com/site/videoproductionperiod2a/home/psa-for-safety-video-contest